Hot Take: What Makes a video "Professional" feeling?

YOHAN

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Oct 23, 2018
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There's only a handful of videos in recent time that have that fully polished "professional" feeling to it. Editors that come to mind are SWL, HHHBK when he was around, Leelee, and to a certain extent MNC when he was still around. But how does an editor even reach this status of editing skill "hierarchy" in the first place.

Like the last topic it's definitely rhythm and melody execution but what else? For me a very import aspect is how the clips are formed within it's aspect ratio. (I.E placing all of the clips within a 2:40.1 aspect ratio). Another aspect is the right song choice. A very small aspect but what are your thoughts.

Take it away folks.
 

sts

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Oct 19, 2018
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For me it is the look and structure. Not too heavy CC but something that is on the same level as the song in a sense. I find it hard to explain, I think the best example of a professional video is leelee's public enemies. But there is many different directions you can go to make a video have a professional look.
 
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Midnight Jazz

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Technically, anything where one is getting paid (ex. career, paid boxer, pro athlete, vocational skills) for performing or instructing is a professional. The word "professional" eventually carried its positive connotations but I completely understand the topic.

I think Lee is one of the GOATs here still. A creator that does everything right imo. When he is not doing a creative video, his music based videos are very in tune and melodic. He plays with the rhythm (ex. "switchin lanes" and "let me" videos). His videos are always smooth. As smooth as he is there, it is not his biggest asset. His brightest points is where he knows how to highlight, put emphasis, and isolate moments/situations many examples in his coldest strike video. He edits around the cinematography/wwe's camera work. His videos are overall very cinematic/movie like with great use of slow motion. As jaded as I am for wwe, I can still appreciate his work. He edits around the content instead of over it.

Which leads me to my point about editing around the content. Big time productions like expensive music videos for songs are designed to edit around the content, they do not edit over it. They're more showcasing expensive sets and the artist/singer. The editing is not meant to be impressive imo .

Contrary to my hot take, I don't think having rhythm to the extent of what was on that topic was necessary for a "professional" video. We as editors are not going out to wwe events and shooting footage with expensive equipment. We are using with what limited sources we have. Which is why I put more stock into rhythm for a stimulating video. A 5 minute sentimental-heavy video of a certain character is almost a cop-out for an editing competition. Yea? Its not impressive.

tl/dr: Depending on the purpose of your video, a smooth video is more universally attractive. idk
 

YOHAN

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Absolutely love the Switching Lanes video even all these years later. Same goes for the Scream freestyle. Still a video that I reference for myself.

I think the point of "Where to highlight" is extremely important. Mainly because I think clip selection is very crucial to making a video feel "professional". A tendency for a lot of editors, even myself, is to use clips that don't serve a purpose. Totally understand that to an extent since we're usually on a deadline for a comp an editor has to fill up space on the timeline. But still, sometimes I see clips and i just say to myself "Did you really need that clip?" Or "What was the reasoning for that clip choice.

Although for the sentimental-heavy video point, it definitely varies and I wouldn't fully call it a cop out if done correctly. DAP's Not The Man I Knew video and SWL's chronicle through the flair family, Charlette and Flair specifically, are videos I think pull off a majority of what we're talking about both technically and topically. Only saying that because I have some sort of sentimental-heavy video in my idea book.
 

Midnight Jazz

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Absolutely love the Switching Lanes video even all these years later. Same goes for the Scream freestyle. Still a video that I reference for myself.

I think the point of "Where to highlight" is extremely important. Mainly because I think clip selection is very crucial to making a video feel "professional". A tendency for a lot of editors, even myself, is to use clips that don't serve a purpose. Totally understand that to an extent since we're usually on a deadline for a comp an editor has to fill up space on the timeline. But still, sometimes I see clips and i just say to myself "Did you really need that clip?" Or "What was the reasoning for that clip choice.

Although for the sentimental-heavy video point, it definitely varies and I wouldn't fully call it a cop out if done correctly. DAP's Not The Man I Knew video and SWL's chronicle through the flair family, Charlette and Flair specifically, are videos I think pull off a majority of what we're talking about both technically and topically. Only saying that because I have some sort of sentimental-heavy video in my idea book.
I wouldn't have nowhere near the dedication to put that amount of work together in your examples. Not even close and it has my respect but I felt those are niche videos where it targets and caters to a certain fan base. It can be assumed you wouldn't draw the same reaction from all fans so the video couldn't have been effective in the way it was designed(this could be up for debate). i thought the vids were done in a retrospective manner with a little introspective look but I found a lot of the clips in the Benoit video were him looking around imo and its a 5 minute video. That's usually my main gripe. The flair video gets a big pass because its put together more stylistically with the ambiance, angled shots and has a consistent aesthetic.
 
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PEANUT

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Yeah tough, jazzy nailed it a professional video is one where you’re getting paid but I’ve seen many “pro” videos that definitely lack in fundamental understanding.

In regards to this community, I’ve also been a fan of 1min freestyles over, as jazzy kinda touched on the 5min video of random shots of a wrestler waiting to fight another by pacing back and fourth, but has a “story” and I always hated how they almost get bonus points. But that’s the fun of the competitions.

Not sure how that’s relative to this topic but that’s my hot take I guess.
 
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Midnight Jazz

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Yeah tough, jazzy nailed it a professional video is one where you’re getting paid but I’ve seen many “pro” videos that definitely lack in fundamental understanding.

In regards to this community, I’ve also been a fan of 1min freestyles over, as jazzy kinda touched on the 5min video of random shots of a wrestler waiting to fight another by pacing back and fourth, but has a “story” and I always hated how they almost get bonus points. But that’s the fun of the competitions.

Not sure how that’s relative to this topic but that’s my hot take I guess.
I think it is difficult to gauge or put a metric on a super sentimental "tribute" video. If I did a Michael Jordan video on his dead dad, I'd find it hard to believe anyone could sit through it even for the biggest of Jordan stans but it is appreciated. Contextualizing is key but there is something of too much context before it becomes an infomercial and it loses its artistic features. And there is a difference between this and a video created with ambiance and introspect. Normally something topical and relevant would get extra points for being so punctual also for me.

So I think it is appropriate to put it all in the niche category.
 
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